Looks like this is officially the week where the PGA Tour and many of their most famous and popular golfers to step up, pitch in and really use their names, their fame, their money and their time to help do some really great things. We already know, based on reports from yesterday, that the PGA Tour is on board to help with President Obama’s newest “United We Serve” Plan to help boost community service. What you might not know, however, is that Nike’s sponsored golfer’s are pitching in to help out with fellow Nike-man, Lance Armstrong and his Live Strong Foundation.
Special Yellow Bags to Boost Awareness
That’s right, reports are in that both the PGA and LPGA’s tournaments and events, golfers who have a Nike Sponsorship will be using a special all-yellow bag with Live Strong detailing to help bring cancer awareness and raise some money when the bags are auctioned off on eBay after the week is over. According to reports:
“At the Traveler’s Championship in Hartford, Stewart Cink, U.S. Open champion Lucas Glover, Justin Leonard, Carl Pettersson, Kris Blanks, Brendon Todd and Bob Tway will use the bag. At the Wegmans LPGA in Rochester, N.Y., Amanda Blumenherst, Paige MacKenzie and Ashley Simon will have it…Anthony Kim and Michelle Wie are planning to wear yellow shirts during their respective events to show support.”
Great Idea Nike!
Personally, I love seeing this kind of support and celebrities using their fame, skill and the extremely public nature of their job to do some real good for the world. Cancer awareness is an amazingly important thing, and until everyone is behind it, we’re going to continue to see cancer take lives all over the planet. So, kudos to Nike Golf, and kudos to Lance Armstrong’s Live Strong Foundation. Well played.
