QUOTE (Blader-X @ Feb 28 2008, 09:17 AM)

I'm sure you couldn't go wrong as Bridgestone does make a quality product. However, these do look an awful lot like the old X-Blade lines of a few years ago. Nothing new in the way of technology that I can see. Not sure of where the Bridgestones are forged but I'm sure Gocchin or Chris could enlighten us.
forged at endo,. not sure if it is Japan endo or Thai endo,. but should be of the same top quality at either place.
15:49 - Danny Le: I appreciate that. It’s a matter of having a Japanese product, believing in our product, and having what’s best for our consumer. Basically everyone knows about Endo manufacturing and they are who we use for our forging. We’ve been using them for a long time now. There’s two points of difference we ask them to do for us which is a little different from our competitors. The first is how we press our irons. We press at 1600 tons of pressure. What that does is create a very precise forging. Also, at the same time we press them, we warm forge our irons. This creates a very smooth surface for less grinding, basically high precision. With the material it creates a more dense metal grain structure that creates a softer and more solid feel when struck. So those two points of difference we have due to our relationship with Endo makes the product we believe superior to any other product out there. Also, in the marketplace, the United States is a tough market to break into because of the different vendors. In Japan we produce the number one irons over there. We actually own the number two share in overall club market. So, we have a lot of backing from Japan and we bring that to the U.S. market where we offer a premium product at a price that’s not outrageous. Our new J36 irons will be out on the street with a price of $799 for a set of 3-PW; whereas our typical competitor will be at $849, $899, $999 and so forth.
complete article:
http://golf wrx/BagChatter/2008/02/...one-golf-clubs/