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Questions about this product?
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Bridgestone took its time wondering how they could improve one of the best distance balls ever. They decided they would do so by making it more forgiving than any other ball. They took data analyzing the driver strike pattern of the amateur golfer vs the pro. Distance balls perform best when struck in the sweet spot where the driver can produce the best ball speeds and optimal amount of spin. However as the data shows, amateur golfers don't always hit the center of the driver, as a matter of a fact they can be all over the face. Miss hits off the center create more unwanted back spin and side spin creating lost distance and direction. The Super Newing was designed with minimizing excess spin and distance loss in mind.
The 272 Web dimples used by the original Brill and the new ball were already designed to reduce excess spin. Bridgestone further enhanced its distance performance by creating the New Super Newing with changes to its inner structure. The NEO Core is activated by full shots like the driver, fairway woods and long irons. This core creates maximum energy transfer and acts like a superball jumping off the face of the club. However power requires control and stability so Bridgestone incorporated an all new HR-Drive RS Cover which envelopes the Neo Core and stabalizes and reduces unwanted spin especially on miss hits, reducing unwanted slices and hooks. Bridgestone tested the New Super Newing against other Bridgestone balls including the original Brill and found that on average backspin numbers were way down on hits all across the face resulting in straighter and longer shots and overall distance up. The NEO Core couple with the thin Ionomer cover result in very soft feel, even softer than the original Brill. This provides very responsive feel and touch for wedges and putters and enhances play around the greens.
The New Super Newing is available in boxes of 12 balls. Colors include White, Pearl White, Super Yellow and Super Orange. | 
